“AFTER 107 YEARS OF SPECIALISING IN LUBRICANTS TECHNOLOGY, WE UNDERSTAND OUR CONSUMERS’ NEEDS”

At Castrol we spent the last 2 years researching our brand, our product line-up and how we talk to consumers. We discovered many reasons why consumers make purchase decisions, what is important to them and how we can communicate in a way that is more relevant to them. As a result, we have confirmed a new range of Castrol oils that feature an exciting new look, underpinned by solid technical platforms.